Danziger to launch new program tailored for home gardeners

Danziger is proud to open the 2024 season at Flower Trials with an innovative new concept: Garden to Vase, enabling consumers to get the best from their gardens: GROW. CUT. ENJOY. REPEAT.

As a part of this new concept, Danziger has leveraged its experience in cut flower breeding to the selection of the most suitable cut flower varieties for home cultivation and to ensure the finest results for the end consumer.

The Garden to Vase program includes several cut flower varieties that were tested and selected according to the best garden performance and appearance. Garden to Vase includes Festival Pink Lady Gypsophila, Focal Scoop Dark Purple Scabiosa, Solar Glory Solidago and Skyler Blue Veronica and more.  

Now more than ever, it's clear that gardening is a wonderful way to connect with nature, enjoy a healthy outdoor activity and experience a sense of wellbeing and balance from lovingly growing flowers (in soil or pots). Danziger’s Garden to Vase varieties are designed to deliver all these benefits and more. 

“At Danziger, we’re excited to bring the joy and beauty of nature straight from the garden into every home by offering our new Garden to Vase line of bedding plants. This new concept creates value throughout the entire supply chain – from young plant producers, growers, retailers to the end-consumers,” says Ori Danziger, deputy CEO.

At this year’s Flower Trials, alongside the launch of this promising program, Danziger will present its novelties, highlights and assortments for the 2024 season, including annual, perennial and cut flower varieties. 

Book your visit here to discover the new collections, hottest horticultural trends and marketing concepts inspired by nature.