DNA Green Group and Rijnplant – both with headquarters in De Lier, Netherlands – announced today that they have reached an agreement on the intended acquisition of Rijnplant by DNA Green Group. Rijnplant specializes in the breeding, propagation and production of pot and cut anthurium, bougainvillea and heliconia.
This announcement comes on the heels of the DNA Green Group's merger with Terra Nigra.
Aad van der Lem, managing director of Rijnplant was enthusiastic about the agreement. “Rijnplant has successfully expanded its activities internationally; especially in growth markets like Asia and America. Our product and market proposition will get a stronger outlook with this step.”
Biense Visser, CEO of DNA Green Group, was enthusiastic about the addition to his company's portfolio. “DNA Green Group takes yet another step towards the realization of its growth strategy. This is aimed at creating synergies in technology, production and sales. We are creating these synergies by consolidating breeding programs. The economies of scale, this creates, drives a further professionalization of the value chain in floriculture. The same development as we see in agricultural and vegetable crops.”
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