Main Street Coleus from Dümmen Orange named AAS Winner

According to a press release, exceptional performance at 20 trial sites has earned Coleus Main Street Beale Street top honors as a 2020 All-American Selections Ornamental Winner. The new variety, available for the 2020 retail season from Dümmen Orange, is the first-ever coleus to be named an AAS Winner.

The AAS comparison trials, held at trial sites across North America, showed that Main Street Beale Street was the only true red coleus to be fully sun tolerant, with no signs of bleaching, scorching, or flecking, according to the release. Main Street Beale Street flowered six weeks later than comparable varieties, allowing it to last longer in landscape plantings. Along with the rest of the Main Street series, it offers robust, full plants with late flowering and adaptability to full sun and shade.

“Main Street Beale Street was selected to be the best true red on the market, and we’re excited to see that validated by the AAS program. We have been testing true reds for five years in conjunction with the University of Florida, and this one has raised the bar,” saud Emily Mason, IPT Lead for Bed & Balcony Plants at Dümmen Orange, according to the release. “Beale Street is a variety that will turn heads at retail, and keep consumers happy through the end of the season.”

Dümmen Orange partnered with the University of Florida to develop the variety.