Dümmen Orange starts the year on the road

Dümmen Orange is on the road again. The breeder introduced the flower trials on wheels concept in January 2015. A truck was completely restyled into a trial on wheels and visited its trade partners at the various FloraHolland auctions in The Netherlands. Exactly one year later, the cut chrysanthemums are back at their familiar spot in the truck. 

In the truck, Dümmen Orange's trade partners get a ‘Taste of the Future’: they are introduced to the most recent and promising varieties for 2016.

During the Roadshow, Dümmen Orange gives a clear overview of all the possibilities of its cut chrysanthemums assortment and lets its trade partners co-decide on the assortment for 2016.

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