Eason Horticultural Resources will now officially be known as EHR

Kentucky-based horticultural distributor Eason Horticultural Resources has updated its brand identity and will now be known as EHR.

While officially maintaining its full business name, Eason Horticultural Resources Inc., the company will represent itself to the industry as EHR. The updated brand modernizes elements to better reflect the company's employee-owned structure.

"This rebranding signifies a pivotal moment for EHR," said President and COO Mike Pezzillo. "Our refreshed identity showcases our ongoing dedication to going above and beyond for our customers and vendors, ensuring all stakeholders benefit mutually”.

Highlights include an emphasis on EHR’s Employee Stock Ownership Plan (ESOP) and a modernized leaf logo.

The new branding will be rolled out in the coming weeks across various communication channels, promotional materials and digital platforms.

"Our refreshed identity balances respect for our past with an exciting vision for our future," Pezzillo added. "It underscores our commitment to cultivating growth and innovation within our industry."