Ecke Ranch joins Agribio Group

Ecke Ranch announces that it is joining the Dutch-based Agribio Group. Ecke says that the edition of its company will provide Agribio Group a platform to enhance innovation as well as grower and retail solutions across a broad array of products, customers and markets.

“I have been looking for the right opportunity to elevate Ecke Ranch to a new level of excellence,” Paul Ecke III said in a recent press release. “Our combined companies will enhance the strong brand name, high standards for quality, reliability, and excellence in poinsettia as well as geranium breeding. Our customers are changing rapidly - as a primary breeder and supplier our role is ever-expanding. We need a strong partner to support our continuing innovation and provide our customers more options. Agribio Group is the ideal fit to partner with as we look to the future.”

The transaction is expected to close by mid-September of this year.

For almost 100 years, Ecke Ranch has led the horticulture industry in the breeding and distribution of poinsettias. The company intends to continue this leadership position and further leverage its extensive gene pool, focusing on value creation for the entire supply chain.

For the 2012-2013 sales season, sales and marketing programs will remain as published. Ecke Ranch will continue with a ‘business as usual’ approach to support brokers and customers following the closing. Ecke Ranch’s technical support network will continue providing after-sales support to foster customer success.

To learn more, visit www.ecke.com or www.agribiogroup.com.