Eurofresh Farms redesigns consumer-friendly labels

Greenhouse tomato grower Eurofresh Farms, headquartered in Willcox, Ariz., has redesigned its package labels for its fresh tomatoes and cucumbers to inform consumers about growing practices and care and handling tips. The Fresh Idea labels also help retailers notify consumers about the best uses for each variety. Research conducted by the Perishables Group, a fresh food industry consulting firm, showed that 66% of shoppers do not know which type of tomato is best used for sandwiches, recipes or snacking. Pictures of pasta sauces, salads and sandwiches featured on the labels identify the produce as ingredients in homemade meals. Locally grown produce is also important to consumers, according to the Perishables Group research, with 68% of those surveyed wanting to know where their tomatoes are produced. Eurofresh is prominently displaying “Grown in the USA” on its labels.