Fides Oro adds new members to its team

Fides Oro in Santa Paula, Calif., has added two horticultural experts to its sales team.

Dr. Roger C. Styer, technical sales support, and Judy Born, sales support representative, bring with them years of experience in horticulture. Judy spent 10 years at the florist/garden center retail level, followed by 10 years with Milner Greenhouse Ltd., a commercial greenhouse, managing the planning, scheduling and purchasing department. More recently, Judy was sales manager for Northern Innovators Inc.

Roger worked for Ball Seed and PanAmerican Seed in research and technical services for 12 years before starting his own horticultural consulting firm, working with greenhouse growers throughout North America until the end of 2010. Roger has written numerous articles for trade magazines and often lectures at grower conferences. He has helped organize the Plug & Cutting Conference for the past 20 years.

“With the addition of Judy and Roger we feel we are now positioned to address the needs of our clients even better,” Reinoud Hagen, commercial manager for Fides Oro said. “Judy and Roger can help customers with sales support and technical advice. We believe in the outstanding genetics of our products and want to help customers realize the value as well.”