World’s first blue-pigmented rose makes its debut

Beginning in early November, Suntory will begin offering its internationally renowned blue rose, APPLAUSE, in North America. With nearly 100 percent blue-pigmented petals, blue rose APPLAUSE is billed as “the world's first blue rose, a technically sophisticated and wondrously stunning flower with a delicate blue color.”

The rose first went on sale in Tokyo in 2009, and is just now making its debut in the United States and Canada.

According to Suntory, the name APPLAUSE was chosen for its blue rose “as a symbol of congratulations for those whose dreams have come true, as well as of encouragement for those pursuing a dream, whatever it may be.”

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