ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board. The move, announced in a press release, is effective Sept. 1, 2016.
Becerra succeeds Paul Bachman of Bachman's Inc., who completed his two-year FMRF presidency.
"I am very happy to lead the efforts of the FMRF to provide the industry with much-needed support in consumer marketing research, which will continue to help the different segments increase consumption of flowers and floral products," Becerra said according to the press release. "FMRF has funded extremely valuable projects, and now we want floriculture industry members to utilize them."
Becerra recently completed a two-year term as Chairman of the American Floral Endowment (AFE), and remains on the AFE Board as past Chairman for two years.
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