FloraLife introduces Hydrate Hydrangea

FloraLife, a division of Smithers-Oasis Company, introduces the FloraLife Hydrate Hydrangea, a product specifically formulated to hydrate and condition post-harvest hydrangea crops. When used, the product helps reduce the unpredictable wilting of hydrangeas, increasing crop quality.

FloraLife Hydrate Hydrangea increases flower quality throughout the supply chain, resulting in an improved vase-life performance for all stems treated. Using improved technology to enhance the flow of liquid through the flower stems, FloraLife Hydrate Hydrangea provides long-lasting hydration and prevents premature and unpredictable wilting.

“Hydrangeas have always been considered a difficult-to-hydrate crop, from farm to consumer,” says Mark Allen, global product and sustainability manager of FloraLife.  "It’s always a shame to see a random hydrangea stem wilt when the rest are all fine — this product helps solve that problem!"

“Specially formulated for hydrangeas, the improved FloraLife Hydrate Hydrangea is a replacement for hydration and feeding solutions that, when used, improves the performance for hydrangeas, which is ideal for this increasingly popular and expensive flower,” Allen adds.

Created for use by growers, as well as wholesalers and florists, FloraLife Hydrate Hydrangea is effective at room temperature and in storage coolers. Growers are able to increase quality, maximize yields and capitalize on investment using FloraLife Hydrate Hydrangea. Wholesalers and florists benefit with continued improvements in quality and hydration, as well as a reduction in waste, that lowers costs and ultimately provides higher profit levels at point of sale.

For more information or samples, contact Mark Allen at mallen@smithersoasis.com. The product is available immediately in both North America and South America.