Dutch plant propagator Florensis won the 2015 Horticultural Entrepreneur Award, presented Jan. 7 during the in the Keukenhof (Lisse, Netherlands). After seeing and hearing the four leading nominated companies, Nico Koomen, president of the Foundation Tuinbouw Ondernemersprijs, announced the winner. The award was presented to Herman Hamer (CEO) and Leo Hoogendoorn (COO) of Florensis.
The jury had this to say about Florensis:
‘The power of Florensis lies in the ability to be big in small. With a wide assortment of over 4.000 products in propagation material of cut flowers, perennials and flowering pot- and bedding plants they deliver to 7.500 loyal customers in Europe. The production is located in Europe and Africa. With a strong growth and outstanding results, the company succeeds in maintaining the character of a family company. This is also thanks to their well functioning social calendar for their employees and the way the company connects with its customers. The judges compliment Florensis on the chain-oriented market approach of distinguished products. Moreover, they appreciate the way Florensis strategically cooperates on all levels and with an eye for the interests of all participants. Florensis shows openness and power; it is a top company with a heart for their employees and customers.’
Florensis has been providing professional growers with excellent plant propagation material and solutions since 1941. The company’s extensive line of plants propagated from both seed and cuttings responds closely to growers’ preferences and consists of summer-flowering annuals, viola, primula, biennial and perennial crops and pot plants, such as cyclamen. Through our network of partners, we also supply market-leading starting material on the market for the production of such crops as pelargonium, gerbera and primula.
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