From The Advocate.
Fred Heroman Jr., a prominent Baton Rouge florist and greenhouse grower whose plants stocked flower shops across Louisiana and nearby states for more than 40 years, died at his home Thursday at the age of 95.
Heroman was born in Baton Rouge in 1919, finished Catholic High School in 1936 and served in World War II’s Pacific Theater with the Army Air Corps.
When he returned, he and his wife Elise opened Baton Rouge’s first large-scale greenhouses and garden center on Greenwell Springs Road just east of Airline Highway and eventually moved to a plot of land more than 100 acres large that became the site of Dutchtown High School, said one of his sons, Fred William Heroman.
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