Greensboro, N.C. – During the 2012 calendar year, ROGERS, Synergene Seed & Technology and Pybas Vegetable Seed Company brand varieties are being transitioned to the Syngenta brand, which has been in the industry for over 135 years. This brand approach goes along with the recent integration of its crop protection, seed care, seeds and traits businesses into one Syngenta.
The transition to one brand is intended to leverage the power of the Syngenta brand as an R&D innovator and leader in breeding, and eliminate market confusion from multiple brands.
Syngenta will also continue to incorporate the broad range of proprietary germplasm and excellent breeding and production capabilities that both Synergene and Pybas have brought to its lettuce offerings. The company foresees a one-year sellout period for packaging branded with the legacy company labels. During this transition period, all brands will be active in the market.
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