Greenheart Farms creates consumer-friendly website for roses

Greenheart Farms has created a consumer friendly website for one of the company's more popular rose offerings, the My Bouquet collection.

The site offers variety and growing information, care and maintenance tips, as well as a direct link to where the varieties can be purchased online. In the next couple of months, "How-To" videos will be added to help educate gardeners on these seven varieties and how to care for them.

“This collection has grown tremendously over the past two years, and we felt that we needed to take this program to the next level and reach the consumer,” said Layci Gragnani, Ornamental Marketing & Sales Director. “All of the marketing materials for the My Bouquet program were designed with the female consumer in mind, using two popular colors, black and hot pink. This collection now has the complete package for the retailer.”

The retail tags that accompany these varieties list the website address and have a QR (Quick Response) code that will link directly to this informative website. For additional information about products available from Greenheart Farms, visit greenheartfarms.com or call 800 549-5531. 

Greenheart Farms, located on the Central Coast of California, is a diverse producer of vegetable, ornamental and reclamation plants. For more than 30 years, Greenheart has been recognized as one of California’s leading plug producers. The company produces upwards of 1 billion high quality ornamental and vegetable young plants for farms, mass markets and retail nurseries throughout the United States and Canada.