A decade-long dip for Easter floral products recovered by 2 percent in 2010, according to an updated consumer study by Prince & Prince. The study recorded responses from 1,280 randomly selected floral-buying homes, reporting 23 percent bought products in 2010, up from 21 percent in 2007.
Flower purchases have slid since the 35 percent high in 1996, according to the study, but this statistic marks the first sign of recovery in the market segment since the recession.
About 17 million households bought floral products for Easter in 2010, according to the study, down from 24 million in 1996.
To read more key findings and purchase the full report, click here.
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