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Charles Whitt has joined Becker Underwood as communications manager for its United States and Mexico based operations. Charles will focus on several product lines which include Beneficial Nematodes, Inoculants, Seed Enhancements and Turf and Horticulture.
In his new position, Whitt will lead Becker Underwood’s U.S. and Mexico product marketing communications efforts, providing both strategic and tactical leadership in the development and execution of all aspects of the company's communications with both external and internal customers.
“There are so many different ways that our products can have a positive impact for our customers,” Whitt says. “I am very happy to be part of a culture that prides itself on being the market leader. When you have the quality products which Becker Underwood has, it allows us to provide meaningful and educational information that directly and immediately will impact the bottom line of our customers."
Previously, Whitt worked for iconic brands with General Electric and Caterpillar. He joins Becker Underwood from Bunting Magnetics Co. in Kansas where he was vice president, marketing and communications for the past four years. Whitt has obtained his MBA from the University of Rochester and received his Bachelor’s degree in History from the University of Missouri.