Food Marketing Institute presents 2012 grocery shopping trends

Food Marketing Institute (FMI) previewed the findings of its 2012 U.S. Grocery Shopper trends research in a presentation by FMI president and CEO Leslie G. Sarasin, at FMI2012, the Food Retail Show in Dallas. Sarasin identified and examined the implications of four significant and interrelated movements to help retailers shape their strategies for future growth,

Undergirded by data provided by FMI research partner and global consulting firm Booz & Company, and making use of video, social media and an expert panel of food retailers, Sarasin’s presentation focused on the significance of the following four trends: Value-seeking as a way of life, technology as a fact of shopping life, online grocery shopping, and new shopping formats, such as drugstores and dollar stores. These trends will be the focus for a broader FMI and Booz & Company collaborative education series in the coming months.

FMI and Booz & Company will release a report detailing these trends in addition to a series of webinars.

To learn more, visit www.fmi.org.