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OFA – The Association of Horticulture Professionals has announced that TV personality Joe Lamp’l will serve as the keynote speaker for the OFA Short Course, horticulture’s premier convention and marketplace. Lamp’l’s presentation, “Can You Hear Me Now? Voices from Beyond the Greenhouse,” will focus on how to find and influence today’s consumer. The presentation will be held on Sunday, July 15, 2012 at 8 a.m.
Lamp’l, a.k.a. joe gardener, will share strategies on how to reach today’s consumers and what to say when you do. Joe will take a look at the products and services we sell, and offer a valuable consumer perspective that challenges product relevance, marketing messages and if we are even using the right vehicles.
With his eyes and ears on today’s home gardener, Lamp’l helps homeowners succeed with a wide variety of home garden projects. You can see and hear Joe on Fresh from the Garden on DIY Network, GardenSMART on PBS, and his latest series, Growing a Greener World, also on national public television. Joe also shares his know-how on NBC’s TODAY SHOW, ABC’s Good Morning America, and more.
Ball Horticultural Co. is sponsoring Lamp’l’s participation.
To learn more about the OFA Short Course, visit www.ofashortcourse.org.