Sakata announces staff changes and additions

Mark Seguin assumed the role of global ornamental marketing manager of Sakata’s vegetative portfolio on April. He was previously Sakata’s vegetative product manager for North America. Seguin will provide global and regional strategic leadership in product development and supply chain, and is responsible for vegetative marketing plans within the US market.

Ron Cramer also assumed the role of senior global ornamentals advisor. Cramer was previously the global marketing manager, and led the development of Sakata’s vegetative ornamentals business in both Europe and Nafta. Seguin and Cramer began their new positions on April 1, 2012.

New additions to Sakata include Ron Garofalo, who joined the sales and marketing team as the senior sales manager for Flower Seeds—Nafta, effective April 18. Garofalo will direct and lead all sales and product management activities for the flower seed assortment. He previously served as the vice president of sales at Goldsmith Seeds for 14 years. After Goldsmith was acquired by Syngenta, he continued in the role of head of sales for Nafta.

Brad Smith also joins Sakata as the retail category manager for Ornamentals – Nafta, effective May 7. Smith will lead ornamentals sales and marketing activities directed toward the retail channel and will work closely with growers serving that channel. Smith has 15 years of experience in sales.

To learn more about Sakata Ornamentals, visit www.sakataornamentals.com.