The GroTeam, a team of four fictitious professionals who each represent a particular specialism of Grodan, a supplier of stone wool substrates, is the new face of the company. The four people are the main characters in the company’s new international advertising campaign.
The campaign is not being introduced as a stand-alone element. Its launch fits in the new strategy of the company to really make a long-term difference with sustainability in the horticultural sector. The focus is on Precision Growing, the most efficient and effective form of growing, whereby a minimum input is used to generate maximum output.
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