The New York Times recently profiled the founders of H. Bloom, an online, subscription-based floral delivery service that operates in New York, Chicago and Washington.
“We’re the Netflix of flowers,” said Bryan Burkhart, the company’s chief executive. “We enable customers to sign up for luxurious flowers with convenient delivery at really affordable prices.”
A basic subscription costs $29 per bouquet, including weekly, every two weeks or monthly delivery. Clients can suspend service when they’re out of town.
Running an exclusively online shop helps H.Bloom keep overhead low, Burkhart said. And in an industry where spoilage is a huge problem, the subscription model offers a distinct advantage, letting him know in advance how much inventory he should buy. Unlike traditional brick-and-mortar florists, which lose 30 to 50 percent of their products to spoilage, he said, H.Bloom has a spoilage rate of 2 percent.
Read the full story here.
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