Hoogendoorn, a producer of horticultural automation, officially opened its new office in Beijing. The opening was held at the Dutch Embassy in China, April 23.
Approximately 180 invitees attended the opening ceremony. The new office represents the expansion of the company in response to customer demand in the market. Hoogendoorn’s CEO Martin van Gogh, Export Director Martin Helmich, and Managing Director of Hoogendoorn Asia Erik van Berkum were all present.
The decision to open a new office in China allows Hoogendoorn to provide local presence to the Asian market. Hoogendoorn specialists will be available and well aware of the local climate and business circumstances. This way recommendations and solutions can be fully aligned with customer’s requirements. In addition, Hoogendoorn also provides local maintenance service, technical support, and training.
For more informatoin, visit Hoogendoor's website.
Latest from Greenhouse Management
- Voting now open for the National Garden Bureau's 2026 Green Thumb Award Winners
- WUR extends Gerben Messelink’s professorship in biological pest control in partnership with Biobest and Interpolis
- Lights, CO2, GROW!
- Leading the next generation
- The Growth Industry Episode 8: From NFL guard to expert gardener with Chuck Hutchison
- The biggest greenhouse headlines of 2025
- Theresa Specht
- 10 building blocks of plant health