Illumitex announces Dennis Riling as new head of sales

Illumitex, a leader in digital horticulture and LED lighting, announces that Dennis Riling has been promoted to head of sales and vice president of business development.

“Dennis’s depth in horticultural knowledge combined with over a decade’s worth of business and leadership experience makes him the ideal individual to lead our commercial efforts,” Jeff Bisberg, Illumitex CEO says. “LED is at the tipping point for adoption and Dennis’ team is aligned to support this accelerating growth. It’s exciting.”

“Helping farmers more profitably grow crops at scale is our continued focus,” Riling says. “We are innovating to deliver value way beyond LED lighting with our services and integrated FarmVisionAI platform. FarmVisionAI uses cameras integrated into our lighting, powered by horticulturist guided AI to detect anomalies near real time, at scale. I am proud to step into this leadership role and to do nothing less than help transform agriculture with new powerful digital solutions."