IPM Essen to host new event in Mexico

"Ornamental Plants & Flowers MÉXICO powered by IPM ESSEN will be the new strategic meeting place for horticulture in North and Central America. Thus, we will offer European exhibitors the path into a highly interesting market," Oliver P. Kuhrt, CEO of Messe Essen, described the benefits of the new event which is to take place every year.

After China, Russia and the United Arab Emirates, Mexico will be the fourth country in which IPM ESSEN will have an international offshoot. The location of the metropolis is also in favour of Mexiko City as the fair venue: 70 percent of the Mexican plant producers are at home in the surrounding production regions a maximum of three hours' drive away. Moreover, exhibitors and visitors will profit from Mexico's proximity to the U.S. as one of the largest consumer markets for horticultural products. Ornamental Plants & Flowers MÉXICO powered by IPM ESSEN will come across economically fertile soil: Mexico is Germany's most important trading partner in Latin America. Moreover, the European Union and Mexico have abolished all customs duties within the framework of a free trade agreement.