Plants Nouveau announces new partnership

Plants Nouveau, a company specializing in plant introductions and marketing, recently announced a new partnership with Linda Guy, former managing director of Novalis.

“Plants Nouveau has always been a company about plants, fueled by the introduction of novel, innovative selections from real plant people,” said Angela Treadwell-Palmer, founder of Plants Nouveau. “Adding the expertise of Linda Guy and her genuine love for new plants as well as her breeder relationships into our mix gives us amazing credibility, an amazing new plant inventory and an even more amazing addition to my innovative vision and plans for the future.”

“Linda and I have been good friends for many years, it’s super fun to finally be working with someone who shares my passion for new plants and proper marketing.”

Along with founding Plants Nouveau, Angela successfully managed two of the most significant new plant introductions in the last two decades; the Knock Out rose from The Conard-Pyle Co. and breeder William Radler and Echinacea Orange Meadowbrite, from The Chicago Botanic Garden and breeder James Ault.

Most recently, Linda Guy managed Novalis LLC, one of the most respected new plant introduction companies for independent garden centers in the U.S. Linda has a passion for Southern plants, and has traveled the world extensively, looking for new plants.

“The natural world is filled with wonder. What better way to experience it than looking for new varieties?” said Linda. “Amazing plants and the people connected to them—Plants Nouveau connects the dots. It doesn’t get any better than that.”

Angela said the new partnership means something for everyone in the industry.

For breeders, it means wider grower coverage and more marketing dollars in the future.

For licensed growers, it means more promotion to help you sell the plants we’ve asked you to grow. It also means wider access and different introduction channels for plants we are promoting. Linda brings a lot of well established breeder relationships, so we’ll be adding those plants to our portfolio. This means a larger list of plants to grow.

"So, be on the lookout for cool new plants plus some totally hip and savvy marketing ideas to come," Angela said.