Lowe’s Cos. Inc. (NYSE: LOW) has launched Lowes.com en Español, a Spanish language website. The site enables users to shop and compare functionality and provides How-To articles for home-related projects. Translated How-To video content will follow, with availability in September. Topics include regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck.
LowesCreativeIdeas.com has also launched in Spanish. Lowe’s Creative Ideas offers inspiration to first-time homeowners and experienced DIYers. Ideas Creativas de Lowe’s will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.
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