Luxx and True Liberty acquisitions further expand Hawthorne’s portfolio

Hawthorne Gardening Company announced the acquisitions of Luxx Lighting and True Liberty Bags into its comprehensive portfolio of products and solutions for retailers and growers. 

Hawthorne has been a long-time distributor of True Liberty’s harvest bag and liner products, while Luxx is new to Hawthorne’s line of lighting products, which includes its Gavita, Agrolux and Sun System brands. Hawthorne now is the exclusive supplier of Luxx and True Liberty brands.

“We’re committed to providing the most extensive portfolio of products and innovative solutions to best meet the unique needs of growers and our retail partners,” said Chris Hagedorn, division president of Hawthorne. “Through groundbreaking R&D, technical expertise and leading brands, we’re serving the industry at unparalleled scale. And we’re doing so by working directly with the people who have built this industry — and its culture — from the ground up.”

Luxx will extend Hawthorne’s lighting portfolio, enabling it to offer growers and retailers more options, including in emerging LED technology. True Liberty expands Hawthorne’s harvest portfolio. Hawthorne will increase marketing and sales efforts around these brands, which will further support its Hawthorne 360 Total Solution and make these products available in new  markets, particularly along the East Coast. 

Luxx Lighting, based in Los Angeles, California, was started in 2017 by a group of hands-on southern California growers who include founders of the Jungle Boys cannabis brand. They sought to bring their growing expertise to the lighting market, constantly testing and innovating to find what works best. Hawthorne looks forward to an ongoing relationship with Jungle Boys to support the sales and marketing of the Luxx brand. 

True Liberty Bags is a family-oriented business founded in 2009 in Sonoma County, California, initially to serve farmers, growers and vintners in the region and ultimately expanding into the #1 niche brand for cultivators. 

The Hawthorne Gardening Company is a leading provider of nutrients, lighting and other durable and consumable products used in the indoor and hydroponic growing industry.