McGregor Plant Sales in Carlsbad, Calif., a horticultural distributor celebrating its 25th anniversary, has retained the services of Pen & Petal Inc. to handle all of its marketing, advertising and promotional needs. As part of its duties Pen & Petal will develop and implement a comprehensive marketing and advertising campaign. It will handle responsibilities such as media relations, development of customer communication pieces and sales tools, website coordination and tradeshow and event planning.
McGregor president and CEO Cathy McClintock said the company chose to outsource its marketing efforts in order to best utilize its resources.