Marketing bootcamp course offered for retail greenhouses and garden centers

From Michigan State University Extension: Michigan State University Extension is offering a marketing class called Marketing Bootcamp for Retail Greenhouses and Garden Centers. This four-hour, face-to-face, hands-on course is taught by Dr. Bridget Behe, MSU Department of Horticulture, and is offered twice, once on the east side of Michigan and once on the west side of Michigan:

•    Tuesday, Feb. 19, in Novi, Mich.
•    Tuesday, March 12, in Grand Rapids, Mich.
 

This course has the following objectives:
•    Improve and enhance sales skills to increase sales, especially of complementary products (add on sales).
•    Increase and refresh customer interaction skills to enhance sales and acceptance of Michigan products.
•    Improve and refresh marketing knowledge of all levels of sales staff to increase knowledge about various consumer segments and their needs or demands.
•    Enhance overall readiness to serve customers during the spring rush and increase customer satisfaction.

Click here for more information about the course, course fees, or to register.