Mobile bar code scanning increases over 800% from a year ago

The third ScanLife Mobile Barcode Trend Report from Scanbuy Inc. provides a comprehensive look at how actual users are engaged in mobile barcode scanning. The company collected the data globally from Jan. 1 to March 31, 2011.
Overall barcode scanning trends, mobile operating systems scanning share, mobile device share, representative demographics of users, and share of 1D to 2D barcode scanning were among the data collected in the report. Some of the key stats highlighted in the report include:
Traffic increased over 800% from this time a year ago.
2D barcodes like QR Codes saw more scans than 1D (UPC codes) for the first time since the 2nd quarter of 2010.
Retail and media industries generated some of the most scanned 2D barcode campaigns.
Android OS continues to be the platform that generates the most scans, but more scans came from the iPhone than any other mobile device.
“The fact that 2D barcodes overtook 1D barcodes in overall scans is a strong sign that 2D codes, like QR codes, are becoming more commonly adopted by both marketers, publishers and users,” said Scanbuy president and CEO Mike Wehrs. “The specific results around products being scanned also shows how this can really be leveraged by brands when people are actually holding their product.”

Pictured: According to the ScanLife Mobile Barcode Trend Report, from January through March 2011, 2D barcodes like QR Codes saw more scans than 1D (UPC codes) for the first time since the 2nd quarter of 2010.