Research: Only 42 percent of florist websites are mobile-friendly

A recent study found that two in five florist-business websites are mobile friendly.

The research was conducted by hibu, a provider of digital marketing solutions and websites for businesses. The group studided 10 industries and their mobile-friendliness. The results place the floral industry in sixth place, with the hospitality industry taking the top spot.

Recent research shows that 94 percent of smartphone users use their phone to search for information about local businesses and services, making mobile-friendliness more important than ever.

For more information visit the hibu website.