Monrovia partners with Ferti-lome to form Distinctively Better Partners

Monrovia has partnered with Ferti-lome to form Distinctively Better Partners, a joint venture that will introduce a line of co-branded garden and plant health products. The products will be sold exclusively in independent garden centers, hardware stores and farm and ranch stores.
Through the partnership, Monrovia will incorporate select Ferti-lome products into its growing practices as well as launch new products for home use. Through the joint venture the companies will develop and introduce new co-branded gardening products and plant lines, eventually partnering with other growers. Joint sales and marketing efforts will begin this spring.