New American Floral Endowment videos promote floriculture success

ALEXANDRIA, VA – The American Floral Endowment (AFE) has released five new videos touting floriculture successes through industry collaboration, support and participation.

"Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today," said Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. "We're excited to be able to share some great success stories in an effort to increase industry participation."

The introductory video "Heard of the American Floral Endowment?" helps educate those who are not currently aware of AFE's programs, while the remaining four segmented videos (retail, wholesale, grower, student/faculty) specifically share how Endowment programs complement each group and why it is so important that everyone in the industry participates.

AFE Trustees recognize, and are grateful to, current and past supporters for these successes, but urge industry-wide support to continue tackling the ever-increasing industry challenges now and into the future.

Check out videos here.