Chris Reynolds to lead Nutrien’s global sales organization

Canada-based crop input provider Nutrien announced the appointment of Chris Reynolds as executive vice president of global sales, a role created to unify leadership across the wholesale and retail sales organizations.

The appointment follows a planned leadership transition as Jeff Tarsi, who has led Nutrien’s global retail business, steps into an advisory role.

"Chris’ experience, vision and leadership will guide our global sales organization through its next phase of growth," said Ken Seitz, president and CEO of Nutrien. "His track record of delivering results across our international operations makes him the right leader to deliver greater value for our customers worldwide, strengthen our teams, capture efficiency and enhance our execution."

"In his new role, Reynolds will align sales enablement across Nutrien’s wholesale and retail businesses, leveraging shared capabilities, network infrastructure and commercial planning while keeping our respective sales teams focused on their unique customers," the company said in a news release. "This approach amplifies the impact of proprietary products growth, market and agronomic insights, and translates operational scale into measurable value for customers and partners."

Seitz has more than 25 years of experience in the global fertilizer industry, including 22 years at Nutrien, where he has held senior leadership roles across domestic and international sales, supply chain, potash operations and commercial functions. Most recently, he served as executive vice president and chief commercial officer for the company. He has also held leadership roles with the International Fertilizer Association and The Fertilizer Institute and currently serves on the board of Canpotex Limited.

Reynolds’ appointment follows Tarsi’s decision to step back from his role as executive vice president and president of global retail at the end of 2025. Tarsi will continue supporting Nutrien in an advisory capacity, providing guidance on downstream strategy.

"I want to sincerely thank Jeff for his leadership and the lasting impact he has had on Nutrien over his tenure," Seitz said. "By keeping safety and customers at the center of everything we do, Jeff has played a central role in building and scaling our global retail platform, positioning us as a leading provider of crop inputs and services. We’re grateful he will continue to support Nutrien in an advisory capacity, and we will continue to benefit from his experience and counsel."

"It has been a privilege to serve Nutrien and work alongside such a talented team," Tarsi said. "I’m confident in Chris’ leadership and the direction of the business, and I look forward to supporting the team in an advisory role as Nutrien continues to deliver for its customers."