Central reservation website launched for Spring Trials

OFA announced the launch of the official central reservation website for the 2013 California Spring Trials. This year more than 30 companies are exhibiting at 19 locations. Attendees can arrange appointments through the website to create personalized itineraries, which can be printed or viewed via a mobile site. There is no fee for attendees to use the service. The website was developed by OFA and Clarity Connect, a leading provider of technology and marketing solutions.
 
The registration service is available now and is accessed through the official California Spring Trials website at www.ofa.org/springtrials.

The California Spring Trials is an annual weeklong event held at various locations throughout the state. This year it is held on April 6-11, 2013. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programs and concepts. In addition, many locations include PGR experiments, outdoor trialing, and technical information and help.

The event includes many of the leading plant breeders, growers, and suppliers showcasing their plant varieties and new products. Formerly known as the “Pack Trials,” attendees use the occasion to get an early look at products and to learn directly from producers the recommended growing and retail strategies.

At least two organized group tours are available this year. Information is available on the Spring Trials website.