Men less concerned with buying "green" products

Men and people over 55 years old are nearly twice as likely to believe that shopping green makes no difference, according to survey results from Crowd Science’s Just Ask. 19% of men vs. 10% of women hold this view. Similarly those over the age of 55 are much more likely than those younger (25% vs. 13%) to hold this same belief. Men are also much less likely to check that their purchases come from “ethical” companies than women (30% vs. 42%) and twice as likely to believe that the green movement is just a marketing ploy (16% vs. 8%).
The survey also found that education influences green behavior, as 21% of those with a post-graduate education will pay substantially more for green products as opposed to 12% of those with a basic undergraduate background or less.
The study found that many people exhibit ethical behavior when shopping. 43% have boycotted products for political/ethical reasons. 34% always buy local when given the choice. 20% always choose products with green packaging.