Ask most people why they attend the
Bonkers for begonias
One hundred years is a long time to be breeding any crop, which is how long Benary has been hybridizing begonias. It’s first hybrid begonia was ‘Primadonna,’ which was introduced 100 years ago. To commemorate the anniversary, Benary has introduced the Begonia x benariensis Big series. The series kicks off with three colors: Red with Green Leaf, Red with Bronze Leaf and Rose with Bronze Leaf. The plants, which reach 12-15 inches tall and wide, produce large 2- to 3-inch flowers. They don’t produce seed so plants are self-cleaning. They can be used in the landscape or in baskets. Crop time in a gallon container is 16-17 weeks.
Another attractive new begonia from Benary is its Begonia tuberhybrida ‘Nonstop Fire.’ It produces hot looking, 4-inch flowers that show shades of yellow, gold, orange and red that contrast well against the plant’s deep green foliage. The flower color really makes this variety stand out.
Proven Winners’ new Bellagio and
The Bellagio series varieties (Apricot, Blush and Pink) have double flowers. To maintain the double flowers, plants need to be fertilized regularly with 200-250 parts per million nitrogen.
The
Syngenta Flowers new green-leaf begonia Volumia series is a F1 interspecific hybrid with five colors (Light Pink, Pink, Scarlet, Rose Bicolor and White). The early, vigorous, well-branched plants produce large flowers and are considered a landscape type. ‘Volumia Rose Bicolor’ was named a Fleuroselect Gold Medal Winner. Syngenta is also working on a bronze-leaf series to match Volumia.
Hot picks
The Velox series from GGG International is an interspecific verbena and phlox cross that has the growing habit of a verbena. Plants are easier to root than phlox, have good heat tolerance, are mildew resistant and flower longer. Soft Pink and Pink are the first two cultivars with a red on the way.
Constellation is a new F1 helianthus from Syngenta Flowers that produces 6-inch pollen-free flowers. These compact plants reach 12-20 inches tall when grown in containers and up to 36 inches tall in the landscape.
The
The Ismelia carinata Vestidos series from Syngenta includes three colors (Yellow, White and Red) that produce 3-inch tricolor daisy flowers. Plants have an upright habit with dense, lacey foliage. Plants have good heat tolerance and bloom continuously under hot summer conditions. Plants can tolerate night temperatures in the 40s and under lower light levels flowers will reflect down.
PanAmerican Seed’s F1 Toucan purslane series comes in three colors (Fuchsia, Scarlet Shades and Yellow) and a Hot Mixture. The heat-loving and drought-tolerant series is programmable and plants require few or no growth regulators and no pinching.
The Southern Star ruellia series from PanAmerican is the first dwarf ruellia from seed. Available in three colors (Blue, Pink and White), plants are very adaptable and tolerate wet and dry conditions.
The new Zinnia marylandica Zahara series from PanAmerican is heat- and drought-tolerant and comes in four colors (Coral Rose, Scarlet, White and Yellow) and a Mixture. Flowers are supposed to be 20 percent larger than the Profusions. The disease-tolerant plants, once established in the ground, have low water requirements. The series has been selected for use at the 2008 Olympic games in
Cool crops
The new tetraploid Clear Crystal alyssum series from PanAmerican Seed produces a beefier plant with large flowers and dark foliage. Cultivars include Lavendar Shades, Purple Shades and a very clean White along with a Mixture. Plants can be grown with little or no heat and in most production areas no growth regulators are needed.
Pacific Plug & Liner conducted a comparison trial of interspecific nemesia series for this year’s pack trials. The company produced four different series: Sunsatia from Proven Winners, Serengeti from Selecta First Class, Angelart from Fides and Nemasis from Westhoff. PP&L operations and new product development manager Ryan Hall said plants with a more upright habit appeared to have better durability.
The best overall series was Angelart with three varieties (Pear, Cherry and Melon) designated as Growers Choice trial selections. Fides will be introducing a new lavender shade variety to the Angelart series in 2009. It also is testing two additional colors with growers that are expected to be released in 2010.
Other varieties that received a Growers Choice designation in the PP&L trial were Sunsatia Raspberry and Mango, ‘Serengeti Upright Cream’ and ‘Nemasis Red Fancy’.
Tropicals with punch
The
Fashionable foliage
Josh Schneider of Cultivaris North America was at Plug Connection showing off some of the plants from the Kia Ora Flora (www.kiaoraflora.com) line that was developed by Cultivaris in collaboration with Damsted Flowers in
Desana is the name of the new Ipomoea batatas series from Suntory/Jackson & Perkins. Cultivars include Lime, Maple, Compact Red and Bronze. Lime has the most compact habit within the series and won’t overgrow other plants when used in combinations. Maple is the most compact of the dark-leafed cultivars in the series. It’s maple-leaf shape and dark color make it a good component plant for combinations. Compact Red offers a unique color variation with new foliage opening in shades of red and evolving to green with maroon veins as leaves mature. Bronze has the darkest foliage color within the series.
Syngenta Flowers’ new Sidekick ipomoea series includes Black Heart, Black and Lime. Plants have a more controlled, semi-compact, bushy habit. ‘Sidekick Black’ has a more palmate leaf shape. Plants, which can be used in sun and shade, are well-suited for combinations and in the landscape.
Goldsmith Seeds is now marketing and offering technical support for Kieft -Pro-Seeds ColorGrass Collection. The plants fit into a plug program and are producible as a series year-round. Plants come in a wide range of colors and textures and can be sold individually or as components in combinations. These low maintenance plants can be grown as annuals and sold as perennials. Two experimentals on display at Kieft were Isolepis Wi-Fi and Millium Flashlights. The latter is better suited for spring and fall sales in the South.
Feast for the eyes
Rudbeckia hirta ‘Tiger Eye’ is the first F1 hybrid seed rudbeckia from Goldsmith Seeds that is very uniform in height, habit and flowering. Plants reach 24-28 inches and are covered with flowers. They have excellent growth regulator response, good branching and reduced sensitivity to powdery mildew. Plants were shown at both Plug Connection in Vista and at Goldsmith in
Fides’s new Dahlinova Hypnotica series contains seven bright colors (Red, Light Pink, Pink, White, Yellow,
Psyched out for cyclamen
Goldsmith Seeds introduced three new cyclamen series, two of which are silver leaf. Silver Heart is a silver leaf miniature series that has five colors (Purple, Rose, Scarlet, White and Wine), a Flame Mixture and a Mixture. This series has good cold and heat tolerance. Winter Ice is the second silver leaf series available in Purple, Salmon, White and a Mixture. Plants produce many standard-size flowers and have a distinct silver leaf coloration. Rainier is the third new series with seven colors (Purple, Rose, Scarlet, Salmon, Lilac, Light Pink Eye and White) and a Mixture. Larger than the Sierra series, Rainier plants are best grown in larger pots (14-16 inch) and do well in cooler temperatures. Because of their vigor, the Raniers are good for late winter and early spring sales.
If you’re looking for some creative ways to market cyclamen check out the Schoneveld Twello Web site (www.schoneveld.nl/en/kwekerprodhandel/index.html) showing its pack trials displays at Speedling Inc. In its second year of exhibiting at the Speedling trials, the Dutch cyclamen breeder took home the first place prize for most creative presentation. Using colorful overalls, rubber boots, watering cans and buckets to display its seven Super Series, the company provided visitors with some creative ways to market cyclamen or any other potted plant. While cyclamen is usually considered an indoor flowering plant, the staff at Schoneveld wanted to inform trial visitors that it can also be used as an outdoor landscape plant. The company’s new (to the
Gaga for geraniums
The Calliope series from Syngenta Flowers and bred by Goldsmith garnered a great deal of attention at the trials. This interspecific hybrid combines the best of zonal and ivy geraniums. Red is the first color with four other colors (
The new Daredevil zonal geranium series from Proven Winners contains seven colors (Claret, Fire, Mulberry, Orchid Splash, Rosita, Salmon and Snow) for use under full sun in combinations and the landscape. The heat and drought tolerant plants reach a final size of 15-18 inches.
Floranova’s Infiniti geranium series gains four new colors (Appleblossom, Rose, Salmon and White) to join the previous released 2007 Fleuroselect Gold Medal winning Scarlet. A formula mix of the five colors is also now available. Plants produce large blooms and are exceptionally early to flower with a production period of 85 days.
Site changes, additions
With the acquisition of K. Sahin Zaden by Takii & Co., in September 2007, Sahin moved its trials display from Greenheart Farms to American Takii’s facility. Sahin offered pack trial visitors a smorgasbord of its plant offerings. Its Natural Look collection contains grasses, sedges and rushes that have multiple uses (landscape and containers), are energy-efficient, heat tolerant and low maintenance. Sahin’s Instant Perennials program contains plants that flower naturally like annuals without a cold temperature treatment. These plants can be produced along side annuals as well as being mixed in combinations.
American Takii showed its new genetically dwarf Salvia splendens Fizz series that is early flowering and day length neutral. The series has five colors: Cream, Grape, Peach Raspberry and Strawberry (formerly Bloody Mary). Plants do well under high humidity and temperatures and maintain their shape in packs, pots and landscape plantings reaching a height of 12-14 inches. Being genetically compact, growth regulators aren’t usually needed.
Dave Bartels, formerly with Uniroyal and Chemtura and now with OHP, was once again demonstrating his plant growth regulator trials at American Takii. His studies included various drench and spray treatments on a variety of crops including celosia, zinnia, canna, petunia, pansy, nemesia and stock. He offered some useful, take-home information on products, rates and application methods for a variety of bedding plants.
German breeder Westhoff Vertriebsges (Westflowers) replaced Sahin at Greenheart Farms. The company displayed a selection of products that are vegetatively propagated and offered to
Troy Lucht of Plant Source International, celebrated his company’s 10th year of propagating unrooted cuttings by exhibiting at a new site. PSI landed at Speedling after having exhibited at several different locations during past trials.
PSI was joined by first time exhibitor Contech International, which shared display space with Canadian neighbor Northern Innovators at Speedling. Contech specializes in the design and production of greenhouse shipping carts. In the past six years, the company has delivered nearly a quarter of a million carts.
Kathy Enders, sales and service representative, and Mike Similian, acting president and CEO at Speedling, were on hand to greet visitors at the fourth pack trials display held at the company’s San Juan Bautista facility. Enders discussed some of the recent changes that have occurred within the company. The company is focusing on basic crops and is reducing its product offerings by 10-20 percent. Enders said the company will reduce the number of ornamental plants including older varieties and crops that had smaller runs. Speedling will be working with
All things “natural”
A number of companies showed products related to some aspect of sustainability and being earth-friendly. A variety of biodegradable or “natural” plant tags and containers were displayed. Most of the containers could either be planted directly into the garden with the plant or disposed of in a landfill where they would biodegrade.
Horticultural Identification Products had a display of its label and tags at American Takii. Of most interest is its BioTag and Repel tag. The BioTag is made of a totally biodegradable polymer that relies on bio-based products including corn and soybeans. Its water-resistant, environmentally responsible “Repel” paper tag is composed of 30 percent post-consumer waste. The durable tag with its matte finish resists curling and looks much different and has a softer “feel” than standard slick plastic tags.
With the increasing interest by both growers and retailers in environmentally-friendly and sustainable products, Goldsmith Seeds assembled a group of companies that displayed some alternative propagation and container products, including the Straw Pot from Ivy Acres, Ecotainers and Ecopacks from T&R Co., Ellepots from Ellegaard, the Oasis fertiss propagation plug system and Fertilpots and DOT Pots from Fertil.
MasterTag showed its line of sustainable labels at Speedling. Its recycled/recyclable stake labels contain 30 percent recyclable material (No. 6 styrene plastic). The plastic used in the labels is 100 percent consumer recyclable in many community recycling programs.
MasterTag’s biodegradable labels, display signs, handles and bench strips will break down over a period of nine months to five years when buried in the ground. The rate of degradation depends on the soil type, moisture level and type of microorganisms present.
John Henry, which exhibited at both Goldsmith and Greenheart Farms, showed one display dedicated entirely to earth friendly materials that can be used for various POP products including tags, signs, posters, shelf strips, packaging and containers. It offers five different materials that are either recyclable or biodegradable. Its “little green book” is a great resource for environmental terms related to product and packaging labeling and materials and more.
ITML, which exhibited at Greenheart Farms, displayed its line of Fiber Grow biodegradable coir products. These include various size pots and grow strips that decompose within one growing season, basket liners and compressed coir bricks and pellets.
Ball Horticultural Co. set up a number of kiosks at its PanAmerican facility to provide visitors with ways to be more environmentally friendly. It promoted its Circle of Life rice hull containers, how to eliminate containers for landscapers and consumers by planting in Ellepot degradable sleeves, how to reduce growth regulator applications by planting Ball Controlled Growth seed, and becoming VeriFlora certified to show commitment to sustainability.
Grower customized programs
Knox Nursery in
Knox was also promoting its Grower’s Own greenhouse management system, which it has started to incorporate into all aspects of its operation. The proprietary system uses radio frequency technology with every plug tray and liner label. The labels come with a barcode along with a microchip and an antenna. Each chip contains a complete history of the plug tray. When fully operational, the system will feature: ability to book orders directly from online inventory; acceptance of electronic orders from brokers and immediate production scheduling; advance shipment notification by e-mail to brokers offices, broker reps and customers; immediate availability of FedEx shipping tracking numbers and electronic invoicing at time of shipment.
Understanding the customer
The theme of this year’s Sakata pack trial was understanding the needs of the grower, retailer and landscaper. Sakata sought to simplify its trials to address the issues that are of most concern to these industry segments. For the grower this included sowing, transplanting, energy savings, bench run efficiency, no or less need for height control, and multiple use crops.
For the retailer, Sakata showed examples of both cool and warm season “must have” color crops along with crops to be used to extend the season and dual duty crops. Displays of easy care and mixed containers and core hanging baskets crops gave retailers ideas about what could be offered to consumers looking for grab-and-go, impulse items.
Finally for landscapers, crops were broken out into core crops that are best suited for planting during cool and warm seasons.
Vegetative comparisons, Organiks--round 2
This is the second year that Plug Connection showed both vegetative (calibrachoa and angelonia) and seed varieties. Trial coordinator Carol Channel said this year’s early trial dates (two weeks earlier than 2007) were a little more challenging and required the lighting of some crops including rudbeckia, pentas, calibrachoa and angelonia to bring them into flower.
Plug Connection in
Plug Connection’s Organiks program of organically produced herb, vegetable and fruit plants was introduced at last year’s pack trials. The company has done some revisions to the program’s plant collections and added a salad bowl collection. The tomato collection is selling especially well and the company did a big tomato event with Roger’s Gardens in Corona del Mar, Calif. Whole Foods Market is also participating in the program. Plug Connection has designed a marketing kiosk that it is providing to retailers.
Plug Connection is now licensing Organiks to
New digs
After last year’s tornado in
Danziger’s new Supernesia nemesia series received a lot of interest from visitors. This sterile, interspecific cross is available in Bright Pink, Pink, Red and White Gold. A yellow is also available. All of the plants produce very large, bright-colored flowers. Bright Pink and Pink were taller and had a more upright habit.
Other new series from Danziger included its semi-trailing Ray petunia series that began with Sun Ray, which produces bright yellow flowers, and expands with five additional varieties (White, Candy Pink, Purple Vein, Purple and Red).
Danziger’s Doupetini petunia series consists of four pink shades (Jolly Pink, Pink Delight, Dark Pink and Pink Improved). Plants have either a trailing or semi-trailing habit and produce small, double flowers.
The Portulaca oleracea Pazazz series from Danziger contains five cultivars (Pink Glow, Rose Glow, Salmon Glow Ultra Pink and Vivid Yellow). All the plants have an early bloom time and produce single flowers. Salmon Glow and Vivid Yellow have a more mounded habit. The other three have a semi-upright habit.
Sales manager Pamela Youngsman and other members of the
As seen in the “catazine”
Ecke Ranch/Oglevee offered pack trial visitors a unique catazine that was part catalog, part magazine. It even included “ads” highlighting the independent licensed growers who propagate the vegetative cuttings of both Ecke and Oglevee products. One half of the publication contained photos and descriptions of Ecke’s annuals along with articles written by staff members related to production information, combination containers, heat tolerance and landscaping.
Flipping the catazine over, the other half of the publication was dedicated to Oglevee products including photos and descriptions and staff articles discussing zonal and regal geraniums, production specifics, service offerings and product information.
Cutting alternatives
Growers looking to reduce in-house propagation costs and/or shipping expenses might want to consider trying the new Mini-Rooter from Selecta First Class. Rooted cuttings come in 200-cell trays. The Mini-Rooter is especially good for growers doing small container size production. The small size liner allows for shipping double the number of plants per box. Selecta offers 11 different plant species in the Mini-Rooter line. It will be of particular interest to growers who produce a lot of mixed containers and baskets. This program has been done in
Selecta’s Trixi-Liner let’s growers mix and match either three different varieties or three different plant species together in one liner. The rooted liners come in a standard 72-cell tray. Selecta is offering 10 different recipes and growers can mix their own by combining different Trixi-Liners together. Another cost savings benefit of the Trixi-Liner is growers will only pay one royalty per liner, not per cutting.
Starting at this summer’s trade shows Selecta will be heavily promoting its MiniFamous calibrachoa series, which includes a traditional line, a compact early flowering line and double flowering varieties. The new ‘MiniFamous Double Yellow’, which has a compact mounding habit and produces soft yellow double flowers, garnered a lot of interest at pack trials and was chosen as most favorite new variety by visitors.
Marketing Mojo
While new varieties are still the major draw for visitors to the
Fides’ point-of-sale posters drew the most comments. As I traveled up the coast many people inquired if I had been to Fides yet. The reason for the question was the posters the company used to promote its various series. Each poster incorporated the specific flower that was on display. I’m not sure if the posters would help to sell more flowers, but they would certainly get people to stop and look at them--and isn’t that half the battle.
While some of the Fides’ posters may have been risqué, the gift-giving ideas it displayed were not. They showed visitors how to take price out of the equation by making the plants a gift item just like other products (wine, candy, gift cards, etc.) that compete with flowers.
John Henry provided some seasonal promotion ideas with its Summer Celebration point-of-sales display that could be used for Memorial Day and the 4th of July. Its Fall in Love display will get people thinking about flowers even after summer is over.
Another unique winter holiday gift item was a living Christmas tree ornament. John Henry showed how miniature cyclamen could be given as a gift or used as a tree decoration.
If you want to get kids interested in gardening consider using some of the characters from Disney. MasterTag currently holds the
As the price of food goes up, more consumers are showing an interest in growing their own fruits and vegetables. MasterTag, working with Jennifer Kurtz at Kurtz Farms in
The Urban Gardener program, which has been promoted in Home Depot stores along the East Coast, will be expanded to more stores this year.
Naturbiente (back to nature) from GGG International is a collection of 10 different mixes available in six packs. Each pack contains six different plants that have similar cultural requirements. The mixes include four for sunny locations, two herb mixes (Italian and French), one for fall which is mostly perennials, one for shade, one for spring for early flowering and one for succulents (Seco).
Proven Winners continues to work with gardening expert P. Allen Smith, who has chosen his Hot 25 Proven Winners plants for 2009, which includes some of new varieties shown at this year’s pack trials. Smith has selected the plants based on their visual impact, color, performance and low maintenance. Proven Winners has also launched an online consumer magazine called Proven Beauty. For retailers, PW is offering a Container Idea Flip Chart with 88 container recipes. The recipes are arranged by color with tabs. There are plant listings for attracting butterflies and hummingbirds, as well as a list of more deer-resistant varieties. There is also Web site information for pet owners to find out what plants might be harmful to their pets.
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- David Kuack
July 2008
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