Loudon, NH - Pleasant View Gardens, one of the country's top-performing wholesale growers of annuals, perennials and herbs — most notably Proven Winners plants — announced David Martin as the new territory manager for the Northeast on July 22, according to a press release from Pleasant View Gardens.
With nearly 25 years of horticultural and agricultural sales experience under his belt, Martin will be responsible for account management, new product launches, territory management and expansion and production planning -- as well as industry relations, operations and personnel management.
"We're excited to have David on board with us. Someone with his kind of sales savvy and growing experience is rare. But more importantly, David shares the kind of passion and customer-centric attitude that's been instrumental in us continuing to grow our business," says Pleasant View's National Sales Manager Andy Huntington.
Starting his career in horticulture as a sales representative for Vaughan's Seed (Novartis), Martin successfully managed 125 wholesale and retail greenhouse, nursery and garden center accounts in the Northeast -- helping ot achieve sales growth of more than 700 percent in six years. He was also responsible for selling and promoting young plants, nursery stock and hard goods from a network of 300 horticultural companies.
Martin also ran a family farm, greenhouse operation, garden center and farm market for more than four years. It was there he learned the full spectrum of what it takes to run a successful operation, from wholesale production and sales of perennials to personnel management, greenhouse production planning, inventory, pricing and marketing of a retail operation.
Following his time at Red Brick Farm, Martin became a sales representative for Syngenta, where he was responsible for field-based B2B promotions and selling of horticultural products to nursery and greenhouse operations. During his time there, Martin focused in particular on young plants and seeds, in addition to maintaining a strong commitment to propiretary genetics.
During his Syngenta days, Martin managed more than 125 accounts in the Northeast, while also helping to expand Syngenta's international market with direct sales to more than 100 accounts in eastern Canada. Working with supply chain managers, breeders, industry representatives and co-workers, Martin was able to develop, maintain and grow business by 640 percent through sales and detailed territory planning.
Just prior to joining Pleasant View Gardens, Martin was the business development representative at Rural Community Insurance Services (RCIS), where he sold federal multi-peril crop insurance and private products crop insurance to leading agents. Martin was also instrumental in the marketing and managing of new products, along with key account growth and development.