Pleasant View Gardens hires national sales and marketing manager

LOUDON, New Hampshire - Pleasant View Gardens announced the hire of William Riffey, who joins the company as national sales and marketing manager. Aligning and managing sales and marketing efforts at Pleasant View, Riffey will oversee national, territory, and inside sales, maintaining and forging strong relations with broker, grower, and retail partners. He will guide a comprehensive marketing effort with strategy, analysis, product optimization and development, leading to revenue and profit expansion.

"Pleasant View has changed the course of the industry with the vision and model of Proven Winners," Riffey said. "I’m excited to have a key role with such a dynamic company and brand. I want to raise the bar even higher, through our mission in quality, new products, and a keen focus on our customers’ needs and what makes them successful."

Riffey has a long track record for maximizing growth in competitive horticultural wholesale and retail environments with highly successful business and marketing strategies, drawing on a company’s strengths and resources. For 15+ years before joining Pleasant View, he worked at Aris Horticulture (formerly Yoder Brothers), most recently as vice president of sales and marketing, developing and implementing North American sales and marketing. Prior experience includes product and customer service management, regional sales, and garden center retail management.

"Bill’s hands on experience across all facets of this business is a perfect fit with the strategic vision for the future of the company," said Henry Huntington, president, Pleasant View. "He brings depth and dimension to our sales and marketing with his expertise in business development, understanding of market forces, and organizational and leadership skills. We’re thrilled that he’s part of the team."

Pleasant View Gardens, founded in 1976 by Jonathan and Eleanor Huntington, is a nationally recognized liner and finished plant business, co-founding Proven Winners in 1992. Today Pleasant View has two facilities covering nearly 30 acres, including 14 acres under cover and 14 acres of outdoor production. It employs more than 120 full-time and 250 in the busy season, with peak production of more than 4,000 trays per day. For more information, visit www.pwpvg.com.