New webinar to focus on sustainable cultivation for greenhouse operators

A new free webinar hosted by representatives from Priva, IUNU and Blue Radix will discuss how growers can turn greenhouse data into a powerful tool for profitability, consistency and sustainability.

Titled "Empowering the Grower: Unlock the Full Potential of Your Greenhouse Data for Predictive and Sustainable Cultivation," the webinar at 10 a.m. ET June 18 will feature Dirk Prins of Priva, Adam Greenberg of IUNU and Ranier Sandoval of Blue Radix.

As the horticulture industry evolves, growers are under pressure to produce more with fewer resources. This session will explore the shift toward autonomous greenhouse cultivation. Attendees will learn how to use advanced climate control systems, AI-driven analytics and precision resource management to drive smarter decisions and more reliable outcomes.

"Data has become the most powerful tool in a grower's toolkit," Prins says. "This session is about turning insight into action and helping growers achieve greater control, predictability and efficiency in their operations."

Attendees will learn:

• How to translate greenhouse data into actionable strategies
• Ways to improve predictability and consistency across cultivation
• How AI and automation can support large-scale, high-quality production
• Techniques for reducing resource use and environmental impact
• What it takes to stay competitive in a data-driven industry

Register here: priva.com/events/webinar-empowering-the-grower