Profile Growing Solutions hires regional sales manager

Profile Products has appointed Mercedes Medina as regional sales manager for the Profile Growing Solutions team in the Southwest territory.

Medina has 20-plus years of consultative sales experience in the horticulture sector and brings a track record of driving revenue growth and extensive experience working with nursery and greenhouse growers across California and the Southwest.

In her role, Medina will focus on expanding market share within the PGS portfolio; supporting product lines in propagation, nutrition and substrates; and cultivating strong relationships with large grower accounts. She has experience in distributor management, product development and serves as an active board member for the San Diego County Flower and Plant Association.

Prior to working at Profile, Medina held sales manager positions with Premier Tech Horticulture and T&R Lumber Company.

“Mercedes’s proven success and extensive network in the Southwest market align seamlessly with our strategic goals,” said Mark Wilson, director of sales for Profile Growing Solutions. “Her industry knowledge and client-focused approach will be invaluable to our growth efforts.”