Pure Flavor realigns supply chain with new Michigan distribution center

Pure Flavor announced the acquisition of a new state-of-the-art, nearly 200,000-square-foot distribution center in Romulus, Michigan.

The facility will serve as a central hub for distribution of the company’s greenhouse-grown produce and aims to reduce food miles, improve shipping efficiency and enhance overall service to customers.

As part of the realignment of its supply chain, Pure Flavor is also consolidating its Texas distribution to a single centralized distribution point in Edinburg, Texas.

The centralization of its Texas distribution network and the opening of the new Michigan facility are part of the company’s broader effort to optimize its supply chain to better support rapid growth and customer demand.

“This is an exciting step forward in our growth strategy,” said Jamie Moracci, CEO of Pure Flavor. “The new Michigan distribution center allows us to serve customers more quickly and sustainably, while our internal teams benefit from streamlined operations and improved logistics.”

All employees affected by changes to the Texas distribution network have been offered continued employment at the company’s other locations, along with severance packages and career transition assistance.

Pure Flavor expects to begin shipping from its new Romulus distribution center in summer 2026.