Sales of organic products slows with recession

Increased distribution of organic products in mainstream retailers expected to be a major driver of market growth


In the 3rd edition of “The Global Market for Organic Food & Drink: Business Opportunities & Future Outlook”, the Organic Monitor reports the global market for organic food and drink is recovering from the financial crisis. The research and consulting firm said that after several years of double-digit growth, the organic market expanded by just 5% in 2009. Increased sales of organics are resuming as more products are being handled by mainstream retailers.
The report indicates the North American market has overtaken the European market to become the world's largest. Latin America has become a major source of organic fruits, vegetables, meats, seeds, nuts and ingredients since supply continues to fall short in many organic product categories.
Fresh produce accounts for most organic food and drink sales. Fruit and vegetables are typical entry points for consumers looking to try organic products. Dairy products and beverages are the next most important organic product categories, according to the report.