Seeley Conference to focus on “reborn” consumers

The theme for the 26th Seeley Conference at Cornell University in Ithaca, N.Y., June 27-29, is “Floriculture’s Biggest Challenge: Creating Mindshare Opportunities.” The conference will examine the post-recession marketplace and today’s reborn consumer. Consumers are spending differently, buying more in some product categories and less in others. The floriculture industry has experienced this change.
Some of the topics that will be discussed include:
* Consumer Attitudes and Their Effect on Retail Trends and Buying Behavior
* The Power of Plants and People
* What is Plant Blindness and How Should We Combat It?
* Articulating the “More than Pretty” Value Proposition
* Creating the Urban Connection: In Your Face Horticulture