Seeley looks at how to avoid a profit squeeze

The topic for the 23rd Seeley Conference at Cornell University in Ithaca, N.Y., June 21-24, will be “Profit Squeeze: Is Differentiation the Solution?” Last year’s conference looked at issues related to horticulture being a mature industry and the importance of efficiency and controlling costs.

This year’s conference will continue with presentations on the value of differentiation, lead by Charles Hall, who holds the Ellison Chair in International Floriculture at Texas A&M University. There will be examples of differentiation at the independent retail and large scale grower level. Also to be discussed is the value of sustainability as a part of differentiation, with a focus on what really works, and what may be thrust upon the horticulture industry.

TNS Retail Forward will share its views on the future of retail as presented in its “Retail 2015” report, with updates and a focus on floriculture.

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For more: Seeley Conference, (607) 255-3677; www.hort.cornell.edu/seeleyconference.

May 2008