Society of American Florists launches resource package for new floral industry members

The Society of American Florists has launched the New Industry Entrants Resource Package, a ready-to-use toolkit that provides essential knowledge and practical tools for a smooth entry into floral careers.

“These tools are designed for anyone entering or even expanding their role in the floral industry,” said Kate Delaney, SAF’s Director of Education. “By providing floral professionals with knowledge and resources early on in their careers, we’re helping individuals succeed, businesses retain talent, and the industry as a whole grow stronger.”

SAF said that with the floral industry being made up of diverse segments and a complex global supply chain, there's a lot to understand and navigate, and getting started in the industry can feel overwhelming. The resource package is meant to help simplify the process.

SAF's New Industry Entrants Resource Package encompasses:

• Industry basics: A 30-minute overview of the industry, including insights into the floral supply chain, sustainability practices and research on the health benefits of flowers.
• Challenges & opportunities: Key data on consumer behavior, industry trends and forecasts to encourage strategic thinking.
• Working in the industry: Realistic expectations about shop life, essential skills and the seasonal rhythms of floral work.
• Practical tools & networking: Access to webinars, professional development opportunities and SAF’s Floral Education Hub.

The New Industry Entrants Resource Package is available to members and non members on SAF’s website and is updated regularly with new tools and content.