Southeast Greenhouse Conference changes name, improves focus

To better reflect opportunities available to both attendees and exhibitors, the Southeast Greenhouse Conference has rebranded to SGC Presents Southeast Color Connection.

“The event has been refocused and reenergized to connect the industry face to face with great ideas and market insights, targeted educational sessions, and knowledgeable industry suppliers,” said Willis Bruce, president of the organization. “We are committed to serving the horticulture industry in the southeast, and the name change better showcases what the event is and can be moving forward.”

Visible changes include a day-pattern shift to Wednesday through Friday; exclusive trade show hours; in-depth sessions including a new garden center-focused program; product demonstrations; lunch for attendees on the trade show floor; and more networking opportunities.