Proven Winners vows to raise at least $1 million for breast cancer research

Every sale of Invincibelle Spirit hydrangea will generate $1 to charity

Sales this spring of Invincibelle Spirit, the first pink Hydrangea arborescens, will benefit the Breast Cancer Research Foundation. Invincibelle Spirit is a new release from Proven Winners Color Choice flowering shrubs. The partnership with the foundation was “a natural,” said Tim Wood, product development and marketing manager at Spring Meadow Nursery. “We partnered with the Breast Cancer Research Foundation because it is the most highly rated breast cancer organization in the United States,” he said. “Over 90 percent of the money raised by BCRF goes directly to research. It’s a far-reaching cause that’s meaningful to many of our customers.”

 

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