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The company that brought the Knock Out Family of Roses and Drift roses to market has unveiled a new brand and a new pot. Recently debuted at OFA in Columbus, Ohio, the new house brand, Star Roses and Plants will showcase all of its products. The house brand will be home to roses for which the company is an industry leader and will also include perennials and shrubs too. Plants will be displayed in a newly designed pot, featuring the widely recognized chartreuse color that the company uses in all of its marketing and branding efforts.
The newly redesigned chartreuse pot will first be seen on the Knock Out and Drift rose lines.
The new brand is being rolled out to trade partners this summer and fall. Garden enthusiasts will start seeing the new marketing materials in 2013 .
To learn more, visit www.conard-pyle.com.